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Each week we will be highlighting an original post from experts in the field to share hot industry topics for the everyday entrepreneur. Visit the full site to learn about what’s trending in the company overall.

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Make Technology Work for You – Not the Other Way Around

Asha Saxena

Technology should make your life simpler, not more complicated. That’s exactly why it’s an essential part of running your small business. After all, you have a limited amount of time to accomplish a lot of work, so you need to automate and streamline every task you can to increase efficiency.

Find the Gap


Instilled in the minds of many is the notion that entrepreneurship is black and white. The belief that people are either born with the necessary skills or not. When really, being an entrepreneur is about finding a gap in any field or sector, making a commitment and following some core guidelines.

How to build a successful community

Scott Gerber

In the past three years, my team and I have grown YEC, an invite-only organization devoted to America’s most successful young entrepreneurs, to more than 1,000 members. Today, our attrition rate remains far below the industry standard, and our growth – we presently have about 15,000 applications – is fueled entirely by warm introductions and community recommendations.

PR in today’s digital world

Jillian Fisher

From today’s on-demand news on mobile devices to the proliferation of social networks, the impact of digital technology has forever changed the role of a public relations (PR) practitioner.

How to Successfully Test Your Product in Production


Software is an interesting business and is one of the few industries where you actually want a product to fail. Of course, failing is better done prior to a product’s official release, so first we put it through rigorous testing. We want to capture the differences between the software we have and the software we […]