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Retailers have long relied on storefronts and clerks to connect with customers, but with the right mix of technology, innovation and social media, retailers are now able to create a customized online shopping experience like never before. The trick? Find out exactly what your customer wants and give it to them – without making them leave their house.
Hiring new people isn’t cheap, especially if you’re looking to connect with the best.
And I’m not just talking about salary. The upfront costs, from HR involvement to third-party recruiters to job posting can run a high price tag. On average, the recruiting process itself rings in at around $7,000, and that’s before you’ve even interviewed any candidates, conducted background checks and factored in onboarding costs.
As consumers, it’s easy to assume that the brands we consistently rely on have a strong foundation that’s built to last. But for many companies, that’s just not the case.
Remember the time when Hertz was the only car rental company on the scene? And then there were a few other ‘small’ car hire services. But soon there was a number two – Avis – challenging the existence of the number one. It was not an underdog, it was an emerging brand taking on its category leader in the battle to gain market dominance. It was a Challenger Brand.
With all the talk of malicious viruses, malcontent hackers and network outages, it’s easy to see why some entrepreneurs hesitate to integrate technology such as Voice over Internet Protocol networks and cloud computing into their businesses.