Each week we will be highlighting an original post from experts in the field to share hot industry topics for the everyday entrepreneur. Visit the full site to learn about what’s trending in the company overall.
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As small businesses owners and entrepreneurs we are experts at the hustle. We know how to get by with little and squeeze pennies from every dime. We know how to sacrifice our own salary to pay the salary of our employees and we know how to apply for credit cards to get additional financing.
You may be the head honcho at your company, and it might have even been your ideas that led to the establishment of the business, but this certainly doesn’t mean other people can’t come up with better ideas than you. In fact, they probably will.
Get my attention and you can get my money.
Quite a candid quote, but in today’s day and age, that’s the reality of the situation when entrepreneurs pitch their products and services to audiences for money.
Brands are like people: They have a signature look, a specific attitude, and a distinct tone. But for such humanized entities, they can also seem pretty impersonal to the average consumer.
If you want to know why entrepreneurs in highly regulated industries need to network with their local community leaders, you don’t have to look any further than the 1980’s TV show Cheers.